FASTSIGNS International, Inc., and FASTSIGNS® Franchisee Scott Snoyer have agreed to end the test of the brand extension named Brand Imaging Group – Powered by FASTSIGNS®, effective May 31, 2018.
This test began with Snoyer in Antioch, Tennessee in January 2012 to see if a high volume, in-house production capability brand extension would increase sales by winning more complex projects and larger clients. Today, Snoyer has over 50 employees in his 40,000 square-foot facility that houses approximately $5 million of high-tech in-house production equipment including an HP Indigo printer for small format printing.
About the same time the Brand Imaging Group – Powered by FASTSIGNS test launched, FASTSIGNS launched new “More Than” brand positioning that has resulted in franchisees selling higher margin and less commoditized products, expanding their products and services offered, attracting larger customers, purchasing a broader range of equipment to be able to produce more custom products in-house, and hiring more Outside Sales Professionals.
From a franchisee standpoint, the Brand Imaging Group model required a much greater footprint and capital investment, as well as a much larger staff. This, coupled with Snoyer’s decision not to renew his Franchise Agreement when it expires in May 2018, led to a mutual agreement to end the Brand Imaging Group test.
On January 1, 2018, Snoyer began using a new company name along with the “formerly Brand Imaging Group”. Effective May 31, 2018, he will only use his new name.
FASTSIGNS International, Inc., retains the rights to the name, Brand Imaging Group. FASTSIGNS International wishes Scott great success in his new endeavor and appreciates all of his many contributions to the FASTSIGNS system over the past twenty plus years.
FASTSIGNS continues to operate in the greater Nashville area with six other independently owned and operated FASTSIGNS centers. To find a location, click here: https://www.fastsigns.com/locations.