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Ashley Bray

Ashley Bray

Sign Builder Illustrated Associate Editor.

Corona Extra recently showed that the sky really is the limit with an innovative and interactive billboard that uses astronomy to turn the wedge shape of a “waxing moon” into the iconic lime of a Corona.

Watch the video below to see how it was done, and check out our August 2013 issue for more information!

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Posted by on in Unique Signage

Typically when a sign maker finds a methodology or a piece of equipment that works for their shop, they stick with it. But if they were to switch up the tried-and-true and use those methods and equipment to break into new markets?

The sign industry “brushes elbows” with many different industries, including labels and packaging, awards, and promotional products, and sign makers may not even realize that the equipment they already have in-house can make much more than signs.

We tackle the topic of other markets such as promotionals, awards, and impritining in a special supplement in the upcoming August 2013 issue. But to get the ideas percolating, we came across a few interesting videos that show ways in which sign making can be stretched into other industries.

Rock Star Signs

The first video features a British sign maker, David A. Smith, who specializes in handcrafted glass signs. He recently designed the cover artwork for John Mayer’s latest album, Born and Raised, along with accompanying gold-leafed glass panels.

Smith succeeded in employing a traditional way of making signs on a very non-traditional project. “John Mayer and Sony Music have given me a wonderful opportunity by helping me to create an awareness and lasting legacy of this unique and rare craft,” he says in the video. “Further adding to my lifelong aim to share my skills and techniques; keeping this traditional, ornamental way of working from becoming a lost art.”


Bus Stop Spoof

Another video from CNN features Erik Johansson, a photoshop artist, using digital signage in real time to provide a unique experience for those waiting for the bus.

Using photos taken of the bus riders, the artist manipulates them and puts them on funny and unexpected backgrounds. He then uploads them to the digital screen in the bus stop—to the surprise and delight of the unsuspecting travelers.


Intrigued? Be sure to check out our supplement in our August 2013 issue to see what sign shops are doing to expand their profits beyond just signs.

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Posted by on in Monuments

Post-and-panel signs boast new design capabilities and techniques to make them stand the test of time.

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Posted by on in Digital Printing

Will 2013 bring a new printing technology?

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Posted by on in Business

Outsourcing work can help free up production capacity, but before passing off a job, be sure you’ve picked the right vendor.

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Posted by on in Installation

A guide to ADA installations under the new code.

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Posted by on in Installation

Maintain your relationship with your channel letter client through cleaning and maintenance of their letters.

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Posted by on in Advertising

Yard signs can be profitable—even after the election season is over.

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An infographic details some of the most well known signs in the country.
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Posted by on in Unique Signage
Are handmade signs making a comeback?
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Posted by on in Uncategorised
Check out the blog from one of our columnists.
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Posted by on in Business
Spelling is an important part of sign making.
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Posted by on in Business
As we say goodbye to 2011, what's in store for your shop in the new year?
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Weigh the pros and cons before deciding to convert your sign shop to a franchise.
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Required signage like ADA no longer has to clash with a building's theme thanks to advances in materials and processes.

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Navigating the choppy waters of financing have become increasingly harder in recent years. Guest blogger Sol Roter explains how the option of factoring can help to make things easier.
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Posted by on in Unique Signage
Signage has to go to great heights to capture the attention of the consumer.
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2015 Winter/Spring Buyer's Guide


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