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A Cheesy Billboard Cover-Up

Posted by on in Advertising
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Never use a billboard to scorn a Cheesehead fan.

Looks like not everyone would be caught dead wearing the famous “cheesehead” hats proudly worn by Green Bay Packers fans—in this case, that would be grim reaper himself.

Cheese_Billboard_Green_Bay-2

It seems that the Physicians Committee for Responsible Medicine wanted to erect a billboard message on Highway 41 in DePere, Wisconsin (a heavily traveled road on the way to Lambeau Field, home of the Packers) that featured said grim reaper wearing a cheesehead hat and warning people about warning of the health dangers of the fat, cholesterol and sodium found in cheese (pictured, above).

Slight problem though.

Foamation, Inc., the Wisconsin company that makes the cheeseheads, took offense to the billboard’s message (and probably its hat being associated with this dietary offensive) and wanted to put a halt to the display going up.

After a rain delay, a potential lawsuit, and some fourth-quarter, two-minute maneuvering, the billboard finally went up this week, but the billboard company agreed to blot out the image of the cheesehead hat.

Of course, with all the news and media coverage surrounding this story the past few days, I’d figure the doctors group would be somewhat satisfied that it’s message is still getting out there (and probably in front of a lot more eyes). I guess I never really viewed the Grim Reaper as being a Packers fan. Maybe I look at him as more of an ex-Lions fan (what’s up with that 3-0 record this year?) or a Dolphins fan (since it always seems their playoff chances die around the third game of each year).

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Comments

  • Arnold Pollak
    Arnold Pollak Wednesday, 05 October 2011

    The way I see it, sometimes it is better to bite one's tonge than to ma e a fuss. There was an incident here in South Africa where an individual purchased (what turned out to be) a flawed pick-up truck. So the said individual approached the manufacturer for a replacement vehicle, and was told to take a long walk.

    Not being satisfied with the response he got the man had a few banners printed and used to display them on top of his vehicle in crowded parking lots. The banners read THE WORST 4 X 4 BY FAR!.

    Needless to say he was sued, but the outcome eventually was that the manufacturer had to replace the vehicle and pay a legal bill that was approximately ten times the value of the vehicle.

    Like I said, sometimes it just pays to keep quiet - and do the RIGHT thing.

    Arnold Pollak
    arnold@signforce.co.za
    http://www.signforce.co.za" rel="nofollow">http://www.signforce.co.za

  • Arnold Pollak
    Arnold Pollak Wednesday, 05 October 2011

    The way I see it, sometimes it is better to bite one's tonge than to ma e a fuss. There was an incident here in South Africa where an individual purchased (what turned out to be) a flawed pick-up truck. So the said individual approached the manufacturer for a replacement vehicle, and was told to take a long walk.

    Not being satisfied with the response he got the man had a few banners printed and used to display them on top of his vehicle in crowded parking lots. The banners read THE WORST 4 X 4 BY FAR!.

    Needless to say he was sued, but the outcome eventually was that the manufacturer had to replace the vehicle and pay a legal bill that was approximately ten times the value of the vehicle.

    Like I said, sometimes it just pays to keep quiet - and do the RIGHT thing.

    Arnold Pollak
    arnold@signforce.co.za
    http://www.signforce.co.za" rel="nofollow">http://www.signforce.co.za

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