Advice from the experts.
Channel Letter Maintenance Tips
Maintain your relationship with your channel letter client through cleaning and maintenance of their letters.
In our December 2012 issue, we talk with sign shops and suppliers about the best ways to get channel letters to the job site and up onto the wall. During our conversations, we also discussed ways to maintain the relationship with a client after the letters are installed. The general consensus was that cleaning/maintenance contracts are one way a shop can keep up with its clients.
The relationship with the client doesn't have to end after the channel letters are installed. By offering a maintenance/cleaning plan, a sign shop can continue the association. "Try to get them involved with a maintenance program to make sure their sign looks good—and a lot of time that involves cleaning," says Michael McClure, service manager at Arrow Sign Company.
When cleaning the letters, a mild mixture of alcohol is best. "It will remove any grease or contaminates that may end up on your sign," say Dave Soulsby, owner & president, and Steve Ehmann, production manager, at Central Graphics in Cuyahoga Falls, Ohio. "A basic wax product application afterward is a great way to keep the elements from bonding to letters and to get a great, clean shine."
Shops can also use channel letters as a door to offer other products. "Keep them informed that you are capable of many other areas of graphic solutions and visual branding," say Soulsby & Ehmann. "Once you have your clients' business art or logos, producing other signage or promotional items will be much more efficient for both parties."
Of course, the key to more business is to get the first job right. "The channel letter project should be an avenue in for the interior signs and such. The largest problem made in the channel letter world these days is buying from wholesalers on price only and not quality," says John Lewis, president of Direct Sign Wholesale in Denver Colorado. "If you want further business from your client, sell them a quality product, not a cheap one."
For more on channel letter installation, check out the article "Channel Letter Counsel," coming up in our December 2012 issue.
Photo courtesy of Direct Sign Wholesale.
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