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Decreasing Revenue, Increasing Branding?

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Could some communities be looking at branding and signage to address fiscal shortfalls?

Well I guess if there’s a silver lining to any economical cutbacks communities are going through these days (at least signage-wise) is that it appears restrictions against branding in certain parts of the country may be lessening. According to 89.3 KPCC Southern California Public Radio, the LA City Council is moving ahead with revisions to its existing sign ordinance, which might (mighty-big emphasis on “might”) permit commercial signing in parks and city-owned spaces remains. Now whether or not we want to debate if this is actually a good thing or not, is the bigger questions here, “Is the current economic climate leading to more reevaluations of sign ordinances and regulations—at least in regards to helping a business owner?”

This might be something worth keeping an eye on over the coming months, as we see cities and/or communities looking for ways to raise revenues. Would an increase (or relaxation of ordinances) for branding and signage be a possible solution? How do you, as a sign professional, feel about this?

Now I’m not sure I would’ve been in the mood to see ads for the Yogi Bear movie in a public park myself, but you do have to admit that Smokey the Bear forest fire prevention wraps could make some sense here, right?


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