SBI Blogs

Advice from the experts.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Everything Old is New Again?

Posted by on in Unique Signage
  • Font size: Larger Smaller
  • Hits: 1738
  • 0 Comments
  • Print
  • PDF
Are handmade signs making a comeback?

Maybe it’s because we’re celebrating our 25th anniversary this year and we’re feeling a bit nostalgic, but Jeff Wooten and I have found ourselves writing more and more about projects that take a turn back to the traditional roots of sign making.

I’m talking about dimensional signs made only using hand tools rather than routers or cutters. And hand-painted signs created by brushstrokes rather than print heads.

This isn’t to discredit the technology of today—I don’t know many sign makers who would turn away the increase in work their digital printer has given them, or who would rather hand carve that order of twenty dimensional signs instead of turning on their router.

But it is an interesting trend that seems to be occurring—if a trend it can even be called.

Some of the traditionalists we’ve talked to tell us that the clients they attract are looking for something unique or one-of-a-kind in their signage. And in today’s world, where it’s hard to get a sign to stick out, a return to the handcrafted may not be a bad marketing technique.

What do you think? Is this influx of stories we’ve been receiving just a coincidental fluke? Or is the return to the traditional a trend you’ve witnessed, as well?

Either way, we’ll have plenty for you to mull over in our upcoming issues, including articles on hand-painted and hand-carved signs. And of course, for a look back at the last twenty-five years, don’t miss our special anniversary section in the August issue.

 

0

Comments


InfoDirectWebBanner

CURRENT ISSUE

2014 Winter/Spring Buyer's Guide

POLL QUESTION

Of the following choices covered recently in our magazine, what’s the number-one area of sign work that you would like to get more involved in now?

Loading...