Customers earn rewards across a wide range of everyday products and services they are already buying and still have a choice in suppliers, including Delvie's Plastics, Direct Color Systems (DCS), Johnson Plastics Plus, and Marco Awards Group.
Members can redeem points for travel miles, hotel points, marketing tools, popular gift cards, merchandise, or to make charitable gifts.
"The program was inspired by Customers. Even smaller shops can receive great stuff with this model, especially if they link an existing airline or hotel reward account," said Rich Zydonik, VP of Sales & Marketing. "Our partners are demonstrating their commitment to the program by offering new members a 500-point enrollment bonus for a limited time, and the response has been tremendous."