 |
|
Need advertising information? Contact Jeff Sutley (East Coast only) at jsutley@sbpub.com
or call 212/620-7233; or Don Rogers (West, Central U.S.) at
drogers@sbpub.com or
call 212/620-7214.
2009
Advertising Rates
|
|
Black
& White
|
1x
|
6x
|
9x
|
12x
|
|
Full
Page
|
$
3,455 |
$
3,150 |
$2,960 |
$
2,755
|
|
2/3
Page
|
$
2,670 |
$
2,435 |
$
2,290 |
$
2,130
|
|
1/2
Page
|
$
2,120 |
$
1,935 |
$
1,820 |
$
1,690
|
|
1/3
Page
|
$
1,555 |
$
1,420 |
$ 1,335 |
$
1,240
|
|
1/6
Page**
|
$
925 |
$
840 |
$
790 |
$
735
|
|
1/12
Page**
|
$
520 |
$ 475
|
$
445 |
$
415
|
|
|
|
|
Four
Color
|
1x
|
6x
|
9x
|
12x
|
|
Full
Page
|
$
4,945 |
$
4,510 |
$
4,240 |
$
3,945
|
|
2/3
Page
|
$
4,170 |
$
3,805 |
$
3,575 |
$
3,325
|
|
1/2
Page
|
$
3,615 |
$
3,295 |
$
3,100 |
$
2,880
|
|
1/3
Page
|
$
3,040 |
$
2,770 |
$
2,605 |
$
2,425
|
|
Spread
|
$
9,710 |
$
8,855 |
$
8,325 |
$
7,740
|
|
|
|
|
**Sign
Builder Marketplace only.
2-Color
- Black
+ (Cyan, Magenta, or Yellow): Add $500
- PMS
color match: see Four Color rates
- Other
requests: call for information
Multi-Page
Rate
Contact sales representative for rates.
Premium/Guaranteed
Positions
(Call
for availability)
Full-page,
four-color only, specified positions add 10% to rate.
- Inside
Front Cover
- Inside
Back Cover
- Back
Cover
- First
Right Page
Contract
Rates
An ad contract year is a 12-month period from/including
the issue in which an advertiser's first ad appears. When
ad frequencies set forth in the contract schedule are not
completed, the advertiser/agency will be re-billed at the
actual rate earned for all advertising during the contract
year. In lieu of a signed contract, ads will be billed at
open rate. Ad rates are net.
Island
Positions
For
1/2 page vertical ads, 15% above b/w page rate.
Bind-In
Inserts
Contact sales representative for rates.
Bind-In
Cards
Call
for size requirements and costs.
Tip-In
Rates
Call
for size requirements and costs.
Ad
Sizes
(Trim
Size: 8-1/8" x 10-7/8")
Keep
all art and type 1/2" from trim on all sides
| Bleed
Page |
8-3/8"
x 11-1/8" |
|
1/3
square
|
4-916"
x 4-7/8" |
|
Full
Page
|
7"
x 10" |
|
1/3
vertical
|
2-3/16"
x 10"
|
|
2/3
vertical
|
4-9/16"
x 10" |
|
1/6
horizontal
|
4-9/16"
x 2-5/16"
|
|
1/2
horizontal
|
7"
x 4-7/8" |
|
1/6
vertical
|
2-3/16"
x 4-7/8"
|
|
1/2
vertical
|
4-9/16"
x 7-1/2" |
|
1/12
page
|
2-3/16"
x 2-5/16"
|
|
| |
|
Closing
Dates*
| Issue |
Closing
Date |
| January
2009 |
November
28 , 2008 |
| February
2009 |
December
28, 2008 |
| March
2009 |
January
28, 2009 |
| April
2009 |
February
25, 2009 |
| May
2009 |
March
27, 2009 |
| June
2009 |
April
28, 2009 |
| July
2009 |
May
27 , 2009 |
| August
2009 |
June
26, 2009 |
| September
2009 |
July
28, 2009 |
| October
2009 |
August
26, 2009 |
| November
2009 |
September
28, 2009 |
| December
2009 |
October
28, 2009 |
|
| |
|
* Advertising
material is due 10 days after closing date. Simmons-Boardman
reserves the right to pass on late production charges (minimum
$50 for expenses incurred). Cancellations must be made in
writing prior to closing dates.
Mechanical
Requirements
All advertising
material should be camera-ready and sized to fit. For black-and-white
ads, camera-ready is defined as a high-resolution output (1200
dpi) on RC (resin coated) paper, or when halftones are required,
film negatives, right reading, emulsion side down.
Four-color
ads must be accompanied by a progressive proof. Color keys
and color lasers are not acceptable for proofing purposes.
Ads
on disk. For your convenience, we accept ads in sizes
except for full-page on disk. We accept files created in Adobe
Illustratorª (Mac or PC), Macromedia Freehandª (Mac), Quark
XPressª (Mac) and CorelDrawª (Mac or PC). Don't
forget to send fonts and linking files! Ads on disk
must be accompanied by a digital proof. Please keep in mind
digital proofs are not made from the filmÑtherefore the printed
product will not match the proof exactly.
Laser
copies are not acceptable! Production charges will be
added to the insertion cost for ads that do not meet these
specifications, without notice or advisement of price unless
so requested on your insertion contract. A minimum of $150
will be charged for any changes necessary.
Film
Specifications
- Printing
method: Web
offset
- Binding
method: Perfect
Binding
- Ink:
Standard Process
- Film:
Film
negatives, right-reading, emulsion side down
- Line
Screen:
150 Line
- Trim
Size:
8-1/8" x 10-7/8"
Advertising
film will be discarded after two years unless return is requested
in writing. Send request to the attention of the
Production Manager.
|
|
|
2009 Media Information and Rate Card
