Friday Mar 12, 2010 Multi-Page Rate Premium/Guaranteed Positions Contract Rates Island Positions Bind-In Inserts Bind-In Cards Tip-In Rates Ad Sizes Closing Dates Mechanical Requirements Film Specifications 2010 Editorial Calendar 2010 Advertising Rates Added-Value Advertising Download These Documents 2010 Media Information and Rate Card This week: Airbrushing Marble onto Vinyl Need advertising information? Contact Jeff Sutley (East Coast only) at jeffsutley@sbpub.com or call 212/620-7233; or Don Rogers (West, Central U.S.) at drogers@sbpub.com or call 212/620-7214. 2010 Advertising Rates  Black & White 1x 6x 9x 12x Full Page $ 3,455 $ 3,150 $2,960 $ 2,755 2/3 Page $ 2,670 $ 2,435 $ 2,290 $ 2,130 1/2 Page $ 2,120 $ 1,935 $ 1,820 $ 1,690 1/3 Page $ 1,555 $ 1,420 $ 1,335 $ 1,240 1/6 Page** $ 925 $ 840 $ 790 $ 735 1/12 Page** $ 520 $ 475 $ 445 $ 415  Four Color 1x 6x 9x 12x Full Page $ 4,945 $ 4,510 $ 4,240 $ 3,945 2/3 Page $ 4,170 $ 3,805 $ 3,575 $ 3,325 1/2 Page $ 3,615 $ 3,295 $ 3,100 $ 2,880 1/3 Page $ 3,040 $ 2,770 $ 2,605 $ 2,425 Spread $ 9,710 $ 8,855 $ 8,325 $ 7,740 **Sign Builder Marketplace only. 2-Color Black + (Cyan, Magenta, or Yellow): Add $500 PMS color match: see Four Color rates Other requests: call for information Multi-Page Rate Contact sales representative for rates. Premium/Guaranteed Positions (Call for availability) Full-page, four-color only, specified positions add 10% to rate. Inside Front Cover Inside Back Cover Back Cover First Right Page Contract Rates An ad contract year is a 12-month period from/including the issue in which an advertiser's first ad appears. When ad frequencies set forth in the contract schedule are not completed, the advertiser/agency will be re-billed at the actual rate earned for all advertising during the contract year. In lieu of a signed contract, ads will be billed at open rate. Ad rates are net. Island Positions For 1/2 page vertical ads, 15% above b/w page rate. Bind-In Inserts Contact sales representative for rates. Bind-In Cards Call for size requirements and costs. Tip-In Rates Call for size requirements and costs. Ad Sizes (Trim Size: 8-1/8" x 10-7/8") Keep all art and type 1/2" from trim on all sides Bleed Page 8-3/8" x 11-1/8" 1/3 square 4-916" x 4-7/8" Full Page 7" x 10"   1/3 vertical 2-3/16" x 10" 2/3 vertical 4-9/16" x 10"   1/6 horizontal 4-9/16" x 2-5/16" 1/2 horizontal 7" x 4-7/8"   1/6 vertical 2-3/16" x 4-7/8" 1/2 vertical 4-9/16" x 7-1/2"   1/12 page 2-3/16" x 2-5/16"   Closing Dates* Issue Closing Date January 2010 November 30 , 2009 February 2010 December 29, 2009 March 2010 January 29, 2010 April 2010 February 26, 2010 May 2010 March 29, 2010 June 2010 April 28, 2010 July 2010 May 27 , 2010 August 2010 June 28, 2010 September 2010 July 29, 2010 October 2010 August 30, 2010 November 2010 September 29, 2010 December 2010 October 29, 2010   * Advertising material is due 10 days after closing date. Simmons-Boardman reserves the right to pass on late production charges (minimum $50 for expenses incurred). Cancellations must be made in writing prior to closing dates. Mechanical Requirements All advertising material should be camera-ready and sized to fit. For black-and-white ads, camera-ready is defined as a high-resolution output (1200 dpi) on RC (resin coated) paper, or when halftones are required, film negatives, right reading, emulsion side down. Four-color ads must be accompanied by a progressive proof. Color keys and color lasers are not acceptable for proofing purposes. Ads on disk. For your convenience, we accept ads in sizes except for full-page on disk. We accept files created in Adobe Illustratorª (Mac or PC), Macromedia Freehandª (Mac), Quark XPressª (Mac) and CorelDrawª (Mac or PC). Don't forget to send fonts and linking files! Ads on disk must be accompanied by a digital proof. Please keep in mind digital proofs are not made from the filmÑtherefore the printed product will not match the proof exactly. Laser copies are not acceptable! Production charges will be added to the insertion cost for ads that do not meet these specifications, without notice or advisement of price unless so requested on your insertion contract. A minimum of $150 will be charged for any changes necessary. Film Specifications Printing method: Web offset Binding method: Perfect Binding Ink: Standard Process Film: Film negatives, right-reading, emulsion side down Line Screen: 150 Line Trim Size: 8-1/8" x 10-7/8" Advertising film will be discarded after two years unless return is requested in writing. Send request to the attention of the Production Manager.       Front Page     Contact Us     Sign Builder Illustrated Copyright © Simmons-Boardman Publishing Corporation. All rights reserved.