The Digital Signage Federation®, the only independent not-for-profit organization serving the digital signage industry will host Neeraj Pendse, Digital Signage Business Development Manager for TE Touch Solutions, when he presents “The Value of Interactivity—Not Your Traditional Digital Signage” on Wednesday, May 16 at 2pm EDT.
Interactive digital signage can influences the customer-buying experience in-store by giving customers all the information they need to make a purchase immediately. By allowing customers not only to see and touch a product, but also to explore their buying options and read reviews, engages them in the buying process and makes a purchase more likely. Further, targeted messaging based on such interaction allows retailers to capture metrics enabling them to learn what their customers really want.
Those who attend the free webcast will learn:
* The advantages of an interactive digital signage solution over traditional “one-way” broadcasting.
* Best practices of adding interactivity to digital signage—and what mistakes to avoid.
* Case studies on how a variety of businesses have realized the advantages of interactive digital signage.
* How customer engagement through interactivity can increase sales.
Karen Varrone, Co-Chair of the Education Committee, said, “Adding an interactive component to a digital signage installation is a great way to invite customers to participate in the buying process, while learning more about what triggers their purchase decision.” She added, “Neeraj’s perspective on the type of installations, and how one might best approach the task of incorporating interactivity successfully, should be very helpful to those who are contemplating adding an interactive dimension to their networks.”
To register for this web event, visit https://www2.gotomeeting.com/register/275742386.