The Digital Signage Federation® (DSF), the only independent, not-for-profit trade organization serving the digital signage industry attended ISA Expo 2012 to ensure that its membership and the digital signage industry were represented in force at the International Sign Association’s 2012 conference and tradeshow and to extend its educational outreach to professionals in the static sign industry.
DSF members presented a curriculum designed to educate traditional sign companies and end-users on the benefits of “dynamic” digital signage and hosted a booth on the tradeshow floor, all of which drew crowds. DSF volunteers were engaged continually by attendees who expressed serious interest, and wanted to know more about how to expand their businesses to allow them to offer “dynamic” digital signage services.
To allay concerns about embracing digital signage, the DSF showcased tools that the Federation has developed to help traditional sign companies incorporate digital signage into their business models. These included the VIP proposal service, DSF educational discounts on Digital Signage Experts Group Certification courses (and complimentary online licenses for new members to DSEG courses), and DSF directory of members.
Brian Gorg, executive director for the DSF, said, “All of our DSF members who attended the ISA Expo agreed that promoting a greater understanding of digital signage to traditional sign business practitioners is a worthwhile strategy to help grow business in the DS industry.
“That’s why we are encouraging traditional sign business practitioners who are interested in digital signage to connect with the DSF, take our educational courses, become DSF members, and attend the trade shows where our industry is represented.”
About Digital Signage Federation:
DSF's Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF® is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF® and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF® provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry.
For more information, visit www.digitalsignagefederation.org.