The Digital Signage Federation® and BUNN present the webcast “How to Sell Advertising for Digital Signage.” Featuring presenter Jack Sullivan, Senior Vice President, Out-of-Home Activation Director, Starcom, USA, the August 15th event is the fourth webcast installment in the 12-month series targeting digital out-of-home and place-based network operators.
The hour-long webcast will shed light on how digital network advertising is perceived within the agency in the context of other alternatives, how the internal agency decision-making process is evolving, what information agency clients most often ask for, and what agency professionals need from their network sales people to be able to champion the cause of advertising on digital networks to their clients.
Those who attend the free webcast will learn:
- How to arm their sales people with the information that will help agency professionals will client approval
- How to differentiate the network in a way that is meaningful to decision-makers
- What agencies and clients truly value about network effectiveness
“I believe that digital place-based media provides a unique and effective way to deliver a brand’s marketing message,” says Sullivan. “But to grow market share, it is important that when communicating with agency professionals, network operators focus on the value of their network to the consumer end-user. Our clients want to know how network content and the environment can be effective purchase influencers and create measurable awareness.”
To register for the August 15th, 2pm EDT webinar, please visit https://www2.gotomeeting.com/register/897375066.