David Yurman wanted to kick off its new Fall 2012 collection with a roof-top celebration in New York City that featured a video display as glamorous as its jewelry. Coloredge, the jeweler’s visual communications provider, decided to use NanoLumens’® NanoFlex® display to showcase the collection.
“Our client tasked us with finding a video display that could shine bright against the brilliant sunset over the New York City skyline,” says Kerry Fitzgibbons, manager of Strategic Partnerships and Recruiting at Coloredge. “After doing some research, we decided that a display created by NanoLumens was the ideal solution. Not only are their displays beautiful and economic, but they provide a clear, seamless picture that maintains its radiance, regardless of the ambient light.”
NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. The company’s patented display technology allows customers to select from 4mm up to 10mm pixel pitch.
Coloredge rigged the display on trusses and built a 12-foot-by-12-foot custom frame to enclose the NanoFlex. The display was used throughout the night to display David Yurman’s new ad campaign, the brand guide, behind-the-scenes glimpses into the ad campaign, and a photo slideshow.
“To have a NanoLumens display featured at a David Yurman event only makes sense,” said Will Amos, director of Retail Sales at NanoLumens. “David Yurman represents the best in high-end jewelry, while NanoLumens represents the best in digital display technology, so this was a perfect match.”