The Digital Signage Federation®, the only independent not-for-profit organization serving the digital signage industry will host Bryan Meszaros, Director, Strategy & Development, OpenEye; Chris Heap, Sr. Digital Strategist, OpenEye; and John Schreiber, Vice President and Senior Creative Director, IDL Worldwide, on Wednesday, June 13 at 2pm EDT when they present “The Store Fights Back: Energizing the Retail Experience through Digital Signage” to kick off the DSF’s Summer Webinar Series.
The traditional path to purchase from home to store has become disrupted as purchasing has shifted away from brick and mortar and retailers try harder to compete online and via mobile for share of market. Forward-thinking retailers are fighting back leveraging the one key asset with which online and mobile channels cannot compete—the in-store experience itself—by providing customers with the physical space for the brand to express, impress, and instill its virtues and values.
Meszaros argues that stores must do more than simply “inform, educate, and promote”—they should enable customer interaction and engagement by developing innovative in-store experiences that combine multiple channels and empower the consumer decision-making process.
The webcast presentation will:
* Identify strategies that can be used to optimize how customers hunt for product information
* Explain how digital signage fits into the overall cross-channel experience
* Explore methods that tie digital signage directly into the customer’s path to purchase
George Yunis, co-Chair of the DSF’s Education Committee says, “Retailers looking for strategies on how to effectively use digital signage within their shopping environments will come away from this presentation with a better understanding of how to utilize existing assets, engage their customers, and more effectively drive sales.”
About Bryan Meszaros
With a passion for design and an attraction towards technology, Bryan’s interpretation of both has propelled him to the forefront of an emerging industry. In 2000, while working as the Director of New Media Initiatives for MarketSource, Bryan helped lead the development of the first university based digital out of home network in the United States called Campus Central.
After leaving MarketSource in 2002 at the age of 23, Bryan went on to form the global digital media consultancy, OpenEye. From the start OpenEye experienced global success working with such high-profile brands like Apple, Santander, The Corcoran Group, and Penske.
With over twelve years of experience, Bryan has been recognized as an industry leader. He is currently part of the Advisory Board for DSE and is active in speaking at various global events.
About Chris Heap
For the last fourteen years, Chris has worked in the fields of brand, marketing, media, and business development for key retail and media businesses including Sainsbury’s, CBS Outdoor, Mood Media, Instrumental Media, CAN Media for clients including Tesco, BMW, BP, Gala Bingo, London Underground, Mall Corporation, Arcadia Group, and many more.
In 2008, Chris founded the Imperative Group, a specialist Screenmedia consultancy, to help end users and providers/integrators generate the maximum value from their Screenmedia networks through early stage education and strategy consulting to bespoke pre-sales work including concept development, business strategy, content development and commercial feasibility studies. Chris currently splits his time as a Senior Digital Strategist for OpenEye, focusing on the development of retail media strategies, and as Managing Director of the Imperative Group.
About John Schreiber
John has twenty-two-plus years of both strategic and tactical retail experience. He leads consumer experience, insight, and design at IDL Worldwide, Crack and Satori engine both as the senior creative director and as VP of Creative Services. He has experience working with agencies, global brands, and retailers in numerous categories.
Since moving from the East Coast to Portland in 2000, John helped create and build a West Coast office for IDL Worldwide.
He’s provided retail strategy, designed product launches and retail programs for XBOX, Nike, Apple, Coca-Cola, T-Mobile, Adidas, Sprint, American Eagle Kids, BestBuy, Under Armour, Gap, Microsoft, and Starbucks.
John currently is the Vice President and Senior Creative Director at IDL Worldwide.