John and Torri Westmoreland are the co-owners and co-operators of In-Depth Wraps (www.indepthwraps.com), a wrap specialist in Ball Ground, Georgia. Not only are they highly passionate about the art of designing and installing vehicle graphics, but they’re adamant about growing this segment of the industry, as well. (Note: The couple’s “Stick2It” efforts to expose high school graphic arts students to the vehicle graphics industry was profiled in our January 2009 issue.)
The Westmorelands have been wrapping vehicles since 2001—and currently work on everything from small businesses with one vehicle to local and national fleet campaigns (including a 700-vehicle decal project for the U.S. Army). Recent projects include wrapping the van fleet for the kid-friendly Webkinz™ Road Trip and a vintage Airstream travel trailer prototype for the Little Debbie “Miles of Smiles” experiential marketing campaign.
However, this past February, John, at age thirty-seven, was diagnosed with Hodgkin’s Lymphoma. Instead of sitting back, the couple decided to not only fight the disease but to also use their business and skills to promote awareness about cancer and raise funds to find cures for it. “It’s the continuing research that leads to a 95 percent cure rate for patients John’s age with Hodgkin’s Lymphoma,” says Torri.
John and Torri decided to treat this diagnosis as a customer. “We viewed this as a really demanding client that took up five hours of our time every Friday,” says Torri (regarding the time spent each week in chemotherapy).
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