Enhancements, Certifications for Higher Value Latex Applications

Helping PSPs capture share of the growing custom wall décor market, the HP WallArt Solution (pictured) now includes a feature to create canvas projects. This easy-to-use, cloud-based Web service provides print-ready files and step-by-step installation instructions, allowing PSPs to design themselves or work with customers through the cloud to produce customized interior décor applications, including mounted canvas prints and wallcoverings.

Also expanding interior décor options, HP has achieved the American Society for Testing Materials (ASTM) F793-Type II classification for wallcoverings using HP Latex 792 or 610 Inks with DreamScape Matte Wallcovering and Marabu ClearShield® Satin LL Liquid Clear Coat. One of the most rigorous wallcovering testing available, this combination received ASTM F793-Type II certification for scrubbability, durability and frame spread, among other relevant characteristics for wallcoverings. With this level of certification, PSPs using HP Latex printers can reach interior décor customers in new markets, such as commercial properties held to federal certification standards.

The 3M™ MCS™ Warranty, widely recognized as the industry’s most comprehensive finished graphics warranty, is now available for HP Latex 881 Inks and the HP Latex 3000 Printer when using approved 3M films. Combining the quality and flexibility of HP Latex Inks with the 3M™ MCS™ Warranty, which covers fading, cracking, and peeling, the new offering helps PSPs secure business with discerning vehicle and fleet graphics customers without paying a premium for specialty inks.

Additionally HP has introduced two new canvas substrates—HP Premium Satin Canvas and HP Everyday Satin Canvas—producing vivid colors, sharp details and broadening the color gamut. Ideal for interior décor and fine art applications, both canvas substrates are easy to handle for fast post-production finishing. For retail signage and backlit displays, the new heavyweight HP Backlit Polyester Film achieves vibrant colors and denser blacks with better scratch resistance, as well as improved durability than previous backlit solutions. Designed for HP Latex printers, these expanded media options are now available worldwide through licensing partner Brand Management Group.

For more information, visit www.hp.com/go/signanddisplay.

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