According to company spokesman, Trinity Graphic VP of Sales & Marketing Greg Barba, the image enhancement—along with a significant investment in some of the latest printing technologies—is part of taking the Sarasota, Florida-based company in a different direction.
This diversification of the company and restructured business model will allow Trinity Graphic to more effectively answer current customers’ constantly changing needs, as well as offer a wider range of printing services to potential corporate clients.
Barba said, “We’re proud to unveil the change in company branding that incorporates the launching of our new Company Logo, Web Site, and Marketing Campaign [that] appropriately outlines the new direction and products (such as “Expressions”—our new digitally printed wallcoverings) offered by our skilled and experienced team.”
The new branding and Web site will go live on June 3, 2014. The additional product and service offerings, along with the new marketing campaign, will launch on June 9, 2014.