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ISA Names Brandon Hensley Vice President, Sales and Marketing
Alexandria, Virginia—The International Sign Association (ISA) is pleased to announce the appointment of Brandon Hensley as Vice President, Sales and Marketing.
Hensley brings over twelve years of experience in event marketing and sales and operations management. His most recent professional endeavor was Vice President of Sales at National Trade Productions (NTP). While at NTP, Brandon focused his attention on managing a team of aggressive and consultative sales staff. He oversaw all event revenue representing approximately $30 million in exposition and sponsorship revenue.
“Brandon brings a wealth of expertise in event marketing and sales management,” said ISA President and CEO Lori Anderson. “His aggressive determination and can-do attitude is exactly what our industry needs. ISA is very fortunate to have an individual with his personal and professional qualities on board.”
Hensley also has extensive international sales experience and has managed more than 750 international exhibiting partnerships and multiple foreign sales agents. His additional past professional endeavors include: Manager of Business Relations for the Association for Career and Technical Education (ACTE), Manager of Business Development for International Land Systems (ILS) and Account Executive for the American Society for Training and Development (ASTD). Hensley has a BA from Radford University.
“The next year will continue to prove challenging to all industries as the new economy continues to establish itself and the norm is redefined,” says Hensley. I feel honored to have the opportunity to work with an excellent group of people on the issues facing ISA and the sign industry in these uncertain times.”
About ISA
The International Sign Association (ISA) is a 2,600-member trade association. Its members are manufacturers, suppliers, and users of on-premise signs and sign products from the 50 United States and 60 countries around the world. ISA supports, promotes and improves the worldwide sign industry, which employs or directly impacts over 250,000 American workers and more than $49 billion in annual shipments.
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