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Multi Dimensional Resources Introduces Cinco De Mayo Display For Heineken USA/Alcone Marketing
Carlstadt, New Jersey—To capture the spirit of the popular Mexican holiday and ring-in sales for five beer brands, Multi Dimensional Resources has introduced the Cinco De Mayo Floor Display that showcases a broad portfolio of Mexican Beers from Heineken USA/Alcone Marketing. Multi Dimensional Resources is a leading manufacturer and designer of marketing at retail displays, packaging, and store fixtures. The Cinco De Mayo Display has been nominated for a 2008 OMA (Outstanding Merchandising Award) from POPAI (Point of Purchase Advertising International). The brands include: Dos Equis, Tecate, Sol, Carta Blanca, and Bohemia.
The Cinco De Mayo Display was designed with bright, bold, eye-catching graphics to attract consumer attention from all directions, throughout the retail environment. Adjustable “Arch” headers were created to allow the display to expand in width, for placement in larger aisles. The display’s Arches and Towers tie-in the stacked cases of beer around and inside the display, to offer a holiday fiesta mood and consistent look among all of the brands. The towers are also available as stand-alone fixtures for additional retail opportunities and placements.
The display was designed and engineered as a corrugated structure designed for quick and easy assembly in the field. The unit can be utilized as a cross merchandiser for promotional items and tie-ins (such as cross-marketing the beers with limes, lemons and avocados), using an internal design to accommodate merchandise of varying weights and sizes.
Multi Dimensional Resources engages consumers by creating a large display surface with the look of Mexican adobe walls that communicate the fiesta atmosphere of the Cinco De Mayo holiday. Three-dimensional graphic elements, featuring colorful images of the bottles and brands, remind consumers to bring home the beer to celebrate the holiday.
About Multi Dimensional Resources
Multi Dimensional Resources President/CEO Richard Heyderman, a nineteen-year veteran with a stellar reputation for creating award-winning in-store marketing, has used the mantra "Move Beyond" to create a new direction in advertising at retail. His firm specializes in the innovation of high quality, impactful, highly effective and value-added p.o.p. displays, retail store fixtures and packaging that move merchandise, reduce TCO (total cost of ownership) and increase ROI.
Multi Dimensional Resources is a turnkey merchandising solutions provider that focuses on vertical integration and cutting-edge technology with all phases of production performed in-house, from initial brainstorming through final execution and distribution. The firm has recently relocated, more than tripling the size of its corporate facility where it offers state-of-the-art manufacturing, warehousing, packing (including co-packing), RF inventory, distribution (including Just-in-Time displays).
For more information, call 201/935-8400 or visit www.mdr-pop.com.
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