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Increase Profits at SGIA’s Business Development Conference
Fairfax, Virginia—SGIA will present its first-ever Pre-Expo Business Development Conference during the 2010 SGIA Expo (Las Vegas, October 12–15). This exclusive educational program, tailored to graphic and sign, garment decoration and graphics installation communities, helps companies drive sales in today’s competitive marketplace.
The Business Development Conference kicks off on Tuesday, October 12 (1:00 pm–5:15 pm)—the day before the Expo floor opens—and features nationally-recognized business management authors in addition to the industry’s top-ranked speakers.
Best-selling author of the popular Guerrilla Marketing series, Orvel Ray Wilson, CSP, opens with the session: “Guerilla Selling: Seven Strategies to Double Your Business.” Learn why it’s better to be different than to be the best and a simple way to get above-average performance from all of your salespeople. Wilson is a Certified Speaking Professional and was voted one of the Top5 Sales and Marketing Speakers in America for 2010.
After a powering start to the afternoon, attendees choose which breakout session will help them move their business forward. Sessions are moderated by industry experts and SGIA staff:
Rising Above: Marketing for Profitability in Graphics and Sign Shops
Tools for Success: Marketing Opportunities in Garment Decoration
Getting Noticed: How to Market Your Graphics Installation Business
Heather Lutze, author of “The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing,” will present social media tactics you can implement immediately to get your Web site ranked higher in search engine results. In her session: “The Findability Formula: How to Monetize Social Media for Business Results” attendees will learn to crawl then run with the big dogs in the virtual world. Let’s face it, if prospects can’t find you, they can’t contact you.
Get a sneak peak at Lutze’s presentation by attending the free SGIA Webinar: “Twitter 101: It’s Not About What You Had For Lunch...This is Real Business!” on August 4, at 2:00 pm EDT. Learn “put-to-work-today” strategies that will help improve your bottom line and your search results using Twitter. Check out her special Webinar preview on YouTube.
For more details about SGIA’s Pre-Expo Business Development Conference and to register, visit SGIA.org, Keyword: PreExpo.
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