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Adaptive Hires Midwestern Regional Business Manager
Milwaukee, Wisconsin—Adaptive Micro Systems LLC, has announcesd the addition of E. J. Bassette to its business management team as Midwestern Regional Business Manager. Most recently, Bassette had served a successful three-year term at FedEx, where he was awarded District Most Valuable Player three times and was ranked 22nd out of 436 sales executives.
A graduate of Western Illinois University, Bassette began his sales career at Johnson and Johnson (Vistakon), where he earned numerous, prestigious sales awards during his six- year tenure, including a national number one ranking. Bassette left Johnson and Johnson to start a sales training company. For ten years, he developed, sold and conducted value-added training programs. During his tenure as a sales training specialist, he also authored two books before joining FedEx as a senior sales executive.
“E.J.’s commitment to excellence earned him a full athletic scholarship at Western Illinois, a three-year starting cornerback spot on the football team and a position on the Mid-Continent Conference All-Conference Team,” says Richard Johnson, Adaptive Micro Systems president. “By bringing this personal standard of excellence to Adaptive, along with his impressive educational and professional experiences in strategic selling, training and leadership, E.J. was an ideal fit for our customer-focused organization. When you take a look at his credentials, it’s easy to see why he’s called ‘the Edge’ by family, friends and associates alike.”
Since joining Adaptive in February, Bassette has been focused on promoting the success and expansion of strategic partnerships with Adaptive distributors and on ensuring that Adaptive sets the standard in the industry for leading-edge distribution programs and support. Bassette intends to make Adaptive the preferred supplier for proactive digital display marketing companies throughout the Midwest that value long-term relationships, technical innovation and value-added services which optimize profitability for Adaptive’s channel partners.
For more information, call 414/357-2020 or visit www.adaptivedisplays.com.
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