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Charles J. Kelly Jr. Urges Sign Professionals to Wake Up to the Potential of Dynamic Digital Signage
Orlando, Florida—“Dynamic Digital Signage: The Other Sign Industry” is the title of a presentation to be delivered at the ISA International Sign Expo 2010 by Charles J. Kelly Jr., president of Clarke Systems on Friday, April 9.
Kelly, who has been a strong proponent of encouraging sign professionals to realize the potential of the DDS market, will focus on “the electronic sign business that has been growing exponentially outside the traditional sign industry.”
According to Kelly, “More than outdoor alone, digital-out-of-home (DOOH) signage is taking up interior real estate in commercial, public and corporate space with high impact, increased frequency and huge potential growth. The threat to typical sign companies is that, in most cases, it is happening in spite of them, not because of them.”
The goal of his program is to help sign companies identify their opportunities in a market that is currently controlled by the Audio Visual, Point of Sale, and IT segments. Kelly will review the growth of the market that is reported to be reaching $1 billion in sales with over 1,000,000 screen deployments this year and offer suggestions on points of entry.
Charles J. Kelly Jr. is the president/owner of Clarke Systems (formerly Spandex USA) a premier distributor of interior and exterior architectural sign systems, ADA signage and dynamic digital signage software. Formerly the vice president of sales and marketing for Spandex PLC, Kelly is a twenty-three-year veteran of the sign industry. He has worked with the sign trade across the USA on project planning, design and sales and has spoken at numerous industry events.
For more information about Clarke Systems, visit www.clarkesystems.com.
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