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Dynamax Technologies Accelerates International Expansion Plans With Official Entrance into North American Digital Signage Market
Las Vegas, Nevada—Dynamax Technologies Ltd., a global leader in digital signage solutions, announced at Digital Sign Expo that it has officially entered the North American digital signage market as the company embarks on the next phase of its strategic worldwide expansion initiative. The company also announced it has hired long-time media industry professional Tom Nix to serve as vice president and general manager of the regional operation, headquartered on Madison Avenue in New York, New York. Nix and his team will develop and implement out-of-home advertising networks for U.S. and Canadian brands, agencies, media content owners, and other entities.
Nix, who reports to Dynamax CEO Ian McKenzie, will spearhead the firm’s regional operating and growth strategies, including the oversight of all sales and reseller relationship management activities. In addition, he is tasked with developing robust and sustainable lines of business in North America within the company’s core vertical market segments, including the media and entertainment, retail, transportation, government, and academic sectors. Nix brings more than twenty years of sales, marketing, and business development experience in the media and consumer products industries to Dynamax. Most recently, he was director of business development at Main Street Direct, a developer of consumer-oriented multichannel marketing solutions.
“As a pioneer in the digital signage space with more than thirty years of proven industry experience, Dynamax has successfully focused its business activities on comprehensively servicing companies across Europe, where out-of-home advertising networks are more commonplace than in other parts of the world,” said McKenzie. “Now with digital signage poised for explosive international growth, the next logical strategic step for Dynamax is to accelerate its global expansion efforts, and aggressively penetrate the North American market, which represents a sizeable revenue generation opportunity for the company. With its strong global brand, outstanding team, and considerable network of strategic partners, Dynamax is exceptionally well positioned to leverage these valuable assets, and secure significant business in North America.”
“While the digital signage market across Europe is quite fragmented and mature, the North American industry remains relatively underdeveloped by comparison, but has received significant attention from advertisers and agencies in recent years as traditional forms of marketing have become less effective,” said Nix. “As a result, Dynamax has the unique opportunity to capture significant market share in this important and highly-lucrative region, and establish digital signage as the marketing vehicle of choice for directly engaging consumers in out-of-home settings. By adopting market-specific strategies and business plans by vertical segment, Dynamax is fully equipped to immediately generate business in these core areas, while establishing the company’s digital signage solutions as viable marketing communications tools for increasing reach and frequency among clients’ target audiences.”
According to its most recent report, entitled “World Digital Signage Markets,” global market research and analysis firm Frost & Sullivan found that the worldwide digital signage software market reached $21.1 million in revenues in 2006, and is forecasted to grow at a compound annual growth rate (CAGR) of 19.0 percent through 2012. Much of this growth is currently driven by strong international demand, particularly in North America, for the creation and implementation of digital out-of-home media networks, including hardware, software, middleware, screen displays, and network architecture components, which are increasingly being used as flexible, customizable marketing tools for reaching consumers. In total, Frost & Sullivan forecasts the worldwide digital signage advertising market to increase from revenues of $574.1 million in 2006, to over $4 billion by 2012, with a CAGR of 38.3 percent.
“Dynamax is led by a team of industry veterans that have propelled POV™, the company’s flagship digital signage software application, to its current status as one of the most widely-deployed digital signage solutions in the world,” said Chris Frampton, director of international business development and marketing at Dynamax. “Companies around the world use POV to deliver standardized, compelling, and highly-relevant advertising content to drive additional revenue and increase brand loyalty for a wide range of advertisers. For media content providers and other companies, Dynamax provides a powerful, easy-to-use, and powerful platform for quickly and easily preparing and delivering rich, consumer-oriented media content via robust, scalable out-of-home media networks.”
For more information about Dynamax, call 212/877-7564 or visit www.dynamaxworld.com.
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