Brushing Up on Sign Design Steve Avery, co-owner and chief designer at Avery Brothers Sign Company in Sioux City, Iowa, knows that the sign his company recently created for a local dental practice works. In addition to just simply looking at it, he can also tell because lots of parents are stopping by and taking pictures of their eager kids in front of it. “You know it works when kids love it,” he says proudly. “They’re not biased or influenced. They just know what they like.”

New Simpo Sign II®
The Simpo Sign II® from Plasticade® has been redesigned with all of the company’s most popular design features. It holds two signs—22-by-28 inches—and has Plasticade’s patented Quick-Change™ feature. The new grabber hinge holds a sign rider and keeps... Read More
The Advantages of On-premise Signage
It’s long been understood that signs can drive business. New and republished research shows just how it can influence sales, hiring, and a community’s tax base. According to recent studies published by the Signage Foundation Inc.: * Changing signage... Read More
The “Best” Type of Warning
Gary Johnson, owner of The Great American Sign Company in Basking Ridge, New Jersey, has created a number of award-winning dimensional signs over his fair share of years in the industry, and he keeps adding to this total. His recent dimensional sign work... Read More
An Education in Identity
When it came time for schools across the country to head back into session, one sign company had to "brush up" on its brushed aluminum education to complete a build-and-install monument project. Horry Georgetown Technical College is a two-year college... Read More
A Pride-Filled Welcome
If you find yourself traveling around East Texas and come across the city of Lufkin (population: 35,000-plus), you’ll really know you’ve arrived, thanks to the recent build-and-install of six distinctive 500-plus-pound entry signs. But these aren’t just... Read More

Go Green with Foamcore Monument Signs
‘Tis the season for all things green as your sign customers look for more “earth friendly” products. Peachtree City Foamcraft, the largest manufacturer of Foamcore Monument Signage, is dedicated to providing environmentally friendly products, and... Read More
Monkey Business
By Jeff Wooten Monkeys have long played effective partners. Tarzan had Cheetah. Clint Eastwood had Clyde. Cornelius had Dr. Zira. And the Bottoms Up Patio Bar in Sioux City, Iowa has their colorful monkey mascot, which they use prominently in their... Read More
A Monumental Approach to Design
Mike AntoniakOver the past twenty-five years, Selbert Perkins Design (SPD) has built its reputation as an innovator in environmental graphics—everything from the symbols people associate with a building or complex to the wayfinding aids that guide them... Read More
New Dimensions: Posting About Post-and-Panels
Photo courtesy of PVC Signs. By Mike Antoniak Post-and-panel signs have enduring appeal and sell year-in and year-out, no matter the state of the economy. “They’re used anywhere directions and identification are needed for people to navigate with... Read More
Let the Sun Shine On
Jeff WootenThe town of Hawley is a small community located in western Minnesota. This idyllic, family-friendly locale boasts plenty of amenities attractive to people seeking a small town life: Good schools, friendly churches, active park and recreation... Read More



2014 Winter/Spring Buyer's Guide


Of the following choices covered recently in our magazine, what’s the number-one area of sign work that you would like to get more involved in now?