The Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry, is excited to announce a dynamic webinar series to continue to provide educational opportunities for professional advancement over the…
Exponation, LLC, which produces Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology, and digital out-of-home networks (DOOH), has announced that recordings from its 2012 educational…
The Digital Signage Federation®, the only independent, not-for-profit organization serving the digital signage industry, is excited to announce that Ian Stone of Respario, LP (pictured, left) and Angela Tang of AOpen will co-Chair the DSF’s…
Keywest Technology recently released a white paper entitled "The Greening of Communications," which takes a critical look at the "green" aspects of digital signage. Sign Builder Illustrated is reprinting this white paper in two parts.…
The regulations, restrictions, and backlash against EMCs are nothing new to the industry. For over a decade, city planners and businesses have struggled to find common ground on the use and regulation of EMCs, or…
The Digital Signage Federation®, the only independent, not-for-profit organization serving the digital signage industry, is excited to announce that Rich Ventura of NEC Displays and Oliver Vagner of Solution Forge, LLC will co-Chair the DSF’s…

Watchfire Digital Outdoor has created BillboardToday.com, a Web site that will allow the public to buy short-term space for a premium rate on Watchfire digital billboards across the country. The site was developed to fill extra ad space for billboard operators. Advertisers buy ads for short periods of time, much like newspaper ads. It’s a convenient way for people to purchase short-term messages for wedding proposals, birthday wishes, short-term retail sales, “For Sale by Owner” properties and other one to three day needs.

The new site will premiere on April 30, 2012 as Watchfire attends the 2012 TAB|OAAA Out of Home Media Conference and Marketing Expo. TAB|OAAA will be held in Miami Beach, Fla. from April 30-May 2, 2012. Watchfire will be exhibiting in Booths 45 and 46.

The site is exclusively for Watchfire digital billboard operators and is the only program of its kind in the industry. “We realized a site like this can help our customers fill empty ad space and do it at a premium rate,” said Darrin Friskney, Watchfire Digital Outdoor’s Vice President of Sales.

The site not only provides ad space to individuals who may want to buy as little as a single day of advertising on a billboard, it increases revenue for Watchfire’s billboard operators who have extra ad space available.

Neil Bell, National Sales & Marketing Consultant said, “Our billboard operators have been approached to post personal messages like, ‘Welcome Home, Soldiers’ or ‘Happy Birthday’, and until now they didn’t have a convenient mechanism to sell, create and schedule the ad without disrupting their day-to-day business. We think Watchfire’s BillboardToday.com might help our customers add thousands of dollars to their bottom line annually. And all they really need to do is sign-up!”

In response to the demand for a simple way to display personal and short-term messages, the process includes letting advertisers create a message, schedule it on a local billboard in their area and purchase the ad online. The Watchfire operator simply approves messages, and then the ads are displayed. “The website is a portal for advertisers to find and purchase the space as well as create what they want on the board,” said Bell.

To inquire about utilizing BillboardToday.com on a Watchfire digital billboard, the digital billboard operator should visit www.BillboardToday.com/operator.

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire, which has been manufacturing outdoor electric signs since 1932. Watchfire has been manufacturing LED signs since 1996 and has more than 40,000 outdoor LED signs and billboards in daily operation throughout North America.

Headquartered in Danville, Illinois, Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. For more information, visit www.watchfiredigitaloutdoor.com.

--> Watchfire Digital Outdoor has created BillboardToday.com, a Web site that will allow the public to buy short-term space for a premium rate on Watchfire digital billboards across the country. The site was developed to fill…
Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology, and digital out-of-home networks (DOOH), is now accepting nominations for its 10th Annual Content Awards. To qualify, content…
Watchfire Signs will attend the National Restaurant Association Show for the first time this year. The show runs May 5-8, 2012 at McCormick Place in Chicago, Illinois. The Watchfire booth (number 5640) will showcase a…
Candlestick Park in San Francisco, California, home to the 49ers and Centerplate (the largest hospitality partner in North America), has installed a new digital menu board system. Atlona, a digital connectivity solutions provider, helped to…
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