Avery Supports U.S. Debut of Spontaneous Interventions

Avery Dennison announced its support of Spontaneous Interventions: Design Actions for the Common Good, which debuted in the United States on May 24, 2013 at the Chicago Cultural Center after representing the U.S. at the 2012 Venice Biennale, the world-famous exhibition of contemporary art. Several Avery Dennison graphics products help bring the award-winning exhibit to life.


Spontaneous Interventions, curated by Cathy Lang Ho, a New York-based design journalist and curator, on behalf of the nonprofit Institute of Urban Design, presents the architectural projects of more than twenty-five artists and organizations in cities across the U.S. “Our interactive exhibit demonstrates the initiative that architects, designers, artists and every day citizens are taking to bring improvements to the urban realm, creating opportunities and amenities for the public,” Ho said. “Avery Dennison’s materials have been a key to realizing the exhibit, and we are grateful for their support.”

“We are proud to support Cathy Ho, the Institute for Urban Design and Spontaneous Intervention,” said Joel Ross, senior marketing communications manager, Avery Dennison Graphics Solutions. “We also congratulate the team on the special mention the exhibit received from the Golden Lion jury at the Venice Biennale.”

The City of Chicago’s Department of Cultural Affairs and Special Events (DCASE) brought Spontaneous Interventions: Design Actions for the Common Good to Chicago for its first U.S. appearance. The exhibition was the official U.S. presentation at the 13th International Architecture Exhibition at the Venice Biennale (2012).

"The varied graphics created for the Spontaneous Interventions exhibition posed a production dilemma since we had to maintain consistency of color and surface throughout," said Patricia McShane, designer and principal of Berkeley-based communication firm M-A-D, which devised the comprehensive graphic language of the exhibition. "The Avery Dennison wall film provided the least labor-intensive, most affordable solution. We are especially pleased with Applied Image’s production of large blocks of custom-color text that worked well with the dramatic six-foot-high die-cut words that span the124-foot length of the gallery wall."

Avery Dennison offers a full portfolio of opaque and digitally printable products that are used by architects and designers around the globe to create compelling environmental and wayfinding graphics.

Applied Image Inc., a leader in architectural and environmental graphics, produced all the graphics for the exhibit. Oversized words, created with Avery Dennison opaque pewter and palm oyster films, are installed on the walls leading visitors down a hallway and into the exhibit space. Informational wall graphics were digitally printed on MPI 2611 Wall Film.

“We were pleased to join Avery Dennison and create the graphics for Spontaneous Intervention,” said Allen Shanosky, principal, Applied Image Inc. “The exhibit ties in well with our expertise in creating high quality environmental graphics for corporate, retail, institutional and exhibit clientele.”

Spontaneous Interventions is open to the public in the ground-floor Michigan Avenue Galleries of the Chicago Cultural Center from Memorial Day (May 24) to Labor Day (September 1).

For more information, visit www.spontaneousinterventions.org.



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