SEGD’s The Art of Collaboration Symposium

The Society for Environmental Graphic Design (SEGD) will explore the impact of multi-disciplinary collaboration from the perspective of clients, designers, fabricators, and educators as part of the symposium, The Art of Collaboration. The symposium continues SEGD’s annual Exhibition & Experience Design Symposium, in its ninth year

Taking place October 4-5 at the NC State University’s College of Design, the one-and-a-half day symposium will aim for a focused dialogue on how collaborations work, why they sometimes fail, and how members of design teams can best work together to create a successful outcome.

“We’re using this event to gather those co-creators and compare best practices, understand effective processes—and even collaborative failures—to expand our views through honest dialogue,” says Cybelle Jones, principal and studio director for Gallagher & Associates and chair of the symposium.

The symposium will also address how design educators can best prepare students for the demands of working with complex collaborative teams. NC State faculty will share how the school has evolved its curriculum to address the shifting multi-disciplinary aspects of the design profession.

The symposium will feature a diverse range of speakers from all aspects of experience design, including:

  • Kenneth Luker, AIA, principal of The Freelon Group in Durham and President of NC State College of Design’s Design Guild Board of Directors
  • Exhibit designer and SEGD Board member Jen Bressler, Hunt Design
  • Graphic designer and NC State alumni Susan May, Pentagram

The symposium will begin Thursday, October 4, with a behind-the-scenes tour of the North Carolina Museum of Natural Sciences, followed by a pre-symposium reception and registration. Friday’s full-day symposium will kick off with a tour of the Institute for Emerging Issues, followed by symposium sessions at the College of Design.

Registration for the symposium is now open. For more information and to register, visit the SEGD website at www.segd.org or call 202.638.5555.


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