E-Commerce: Roland Partners with Keen Systems

To help customers expand their businesses online, Roland DGA Corp. has partnered with Keen Systems, Inc., to make setting up an online storefront easy and affordable for the Roland inkjet community.

A revolutionary cloud-based e-commerce solution developed for the printing industry, Keen makes it easy for print service providers of virtually any size or specialty to get online quickly. With an online presence, end users can optimize their existing customer relationships and increase exposure to new consumers they would never have reached otherwise.

An end-to-end solution, Keen automates online sales and marketing processes, from online stores and private portals to lead generation, order processing, shipment tracking and more.

Keen’s innovative subscription based model removes costly license fees, as well as the setup and maintenance expenses involved in e-commerce, and helps customers quickly establish a powerful Web presence.

“We are very excited to partner with Roland and its customers,” said Vitaly M. Golomb, CEO of Keen Systems. “With its built-in catalog of products, the Roland edition of Keen’s online service enables providers to get online faster and more conveniently than ever before. Keen and Roland help providers give their customers a whole new level of service. Existing and new Roland customers will be able to showcase their complete capabilities and take advantage of all the benefits e-commerce provides.

“We look forward to providing Roland equipment owners the ultimate advantage in this competitive business environment.”

As part of the partnership, Roland inkjet customers that subscribe to the Keen service receive an extended sixty-day free trial and personalized setup of their account and online stores.

Together with Keen, Roland has simplified the process of developing a customized e-commerce site by providing customers with a standardized template featuring several popular wide-format inkjet applications, including signs, banners, backlit displays, labels, posters, vehicle and floor graphics, and decorated apparel, representing a valuable time-savings for the customer.

Available to Roland owners only, the customizable template includes pre-populated product images, details and suggested retail prices, allowing the customer to select the products they want to offer and add them to their storefront with the click of a button.

“Keen makes it really easy and inexpensive for any PSP to create an online storefront,” said Rick Scrimger, vice president of sales and marketing for Roland DGA Corp. “In addition to automating processes, Keen gives each website a professional design that will allow PSPs to reach a huge number of people they never would have touched. Prior to the Keen Systems approach, setting up an online storefront was a complex and expensive endeavor for most sign businesses and PSPs.

“We are excited to lead the industry by bringing all the power and potential of Keen’s innovative technology to our inkjet customers.”

About Keen Systems

Keen is a revolutionary online service that e-commerce-enables print service providers of any size and capability. Keen helps print service providers optimize their operations to increase profitability, free their sales team from account management chores, and expand their capabilities with an ecosystem of partner plugin apps. Keen provides an incredibly easy-to-use interface, quick start tools to go from zero-to-live in days, and is a true Software-as-a-Service platform.

Keen was founded in Silicon Valley in 2008 by a team with deep roots in both print and Internet technology. The service went live at Graph Expo 2011 where it won a “Must See ‘Em” award. Keen is the next generation e-commerce solution designed specifically for the complex and specialized needs of the print industry.

To learn more, visit www.keenprint.com or follow the company on Twitter at @keenprint.

About Roland DGA

Headquartered in Irvine, California, Roland DGA Corp. serves as the U.S.-based marketing, distribution and sales arm of Roland DG Corp. in Hamamatsu, Japan. Celebrating thirty years of innovation, Roland provides business-critical solutions everyday to professionals across the sign, grand-format, sublimation, UV inkjet, digital graphics, vehicle graphics, fine art, medical, dental, photography, packaging, label, engraving and 3D modeling industries. Roland DGA is ISO 9001:2008 certified, and Roland DG is ISO 9001:2008 and 14001:2004 certified.

For more information on Roland DGA products, call 800/542-2307 or visit www.rolanddga.com.



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