The International Sign Association (ISA) and Serigrafia SIGN FutureTEXTIL are discussing ways in which the two organizations will work together in the near future. ISA produces ISA International Sign Expo, the sign industry’s largest expo, while BTS Informa hosts Serigrafia SIGN FutureTEXTIL, Latin America’s largest print show in Brazil.
“Both ISA and Serigrafia are extremely knowledgeable about the print and sign industry,” said ISA President and CEO Lori Anderson. “Discussing ways in which we might partner together only makes sense for each of our respective audiences.”
ISA and Serigrafia are expected to finalize and announce the partnership details during Serigrafia SIGN FutureTEXTIL 2013, which is July 10-13 in São Paulo, Brazil.
“As the organizer of Serigrafia Sign in Brazil, we are delighted to start exchanging knowledge with ISA. We strongly believe that one of our roles is to help the market to grow and develop in different ways such as making it more professional. Definitely, we see this as an important moment for the industry in general,” said Serigrafia SIGN FutureTEXTIL Director João Paulo Picolo.
“Brazil is a rapidly expanding market, one which is very appealing to ISA members and ISA Sign Expo participants,” said Brandon Hensley, ISA Vice President/Trade Show & Marketing. “We are extremely excited at the many ways this relationship will benefit both organizations.”