Christie Brightens Up a University Lobby

Christie® recently used its MicroTiles™ to create a striking display in the spacious atrium of the Claudia Nance Rollings Building lobby, at Emory University/Rollins School of Public Health. The new display allows visitors to the building to view a variety of news and information on an 8 wide-by-6 high MicroTiles array, which creates a display 10 feet, 8 inches wide-by-6 feet, 6 inches high. The display is housed in a convex, wood-paneled enclosure.

“We wanted a beautiful banner to receive people into the school,” said Mark Conde, director of information services at the Atlanta-based school. “We examined traditional display technologies and didn’t want to worry about the interface between LCDs. We learned of Christie MicroTiles and were pleased that many of the characteristics of the traditional LCD—and its accompanying problems—weren't issues with the MicroTiles.”

Christie MicroTiles have built-in sensors monitoring each LED’s performance, automatically adjusting brightness and color continuously for the life of the display. Built with reliable solid-state components, including LEDs rated at 65,000 hours to half brightness, no lamps or consumables need to be replaced for more than seven years.

“The only time the MicroTiles are off is weekends—unless there is an event going on,” said Conde. “We run a wide variety of content from Visix AxisTV to the MicroTiles to include campus bus service, lectures videos, school history, and student and faculty photography from around the world. We can also stream content onto the MicroTiles from events happening all over the school.”

Ambient lighting—both artificial and natural—presents challenges for any installation. However, Christie MicroTiles are designed for maximum image quality in demanding indoor, high ambient light environments. “We get a fair amount of light coming through at certain times of day via a very large curved window,” said Conde. “It’s bright, but the MicroTiles do quite well under those conditions.”



2015 Winter/Spring Buyer's Guide


Is your shop planning to get more involved with digital signage?