DSE 2011 Live Installation Tour Preview

Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology, and digital out-of-home networks (DOOH), will present an escorted four-hour pre-show coach tour that will showcase live case study installations featuring exterior treatments on the famed Las Vegas Strip, as well as restaurant, hospitality, and retail locations.

Digital Signage Expo’s (DSE’s) fifth annual guided installation tour provides customer-facing and behind-the-scenes views of some of the best digital signage installations in Las Vegas. Spokespeople representing the venues and the technology will be on hand to answer questions and speak to the challenges they faced in concept, design, and implementation, as well as provide insights into positive outcomes.

Locations featured in the DSE 2011 Digital Signage Guided Installation Tour include:

* Las Vegas Strip (select exterior signage);

* Viva McDonald’s (interior/exterior signage);

* Planet Hollywood Resort & Casino (interior/exterior signage);

* Caesars Entertainment Network (advertising network);

* Miracle Mile Shops (media façade); and

* M Resort Spa Casino (interior/exterior signage)

Such live case studies allow attendees to see exactly how digital signage networks and interactive technologies work in one of the most dynamic signage environments in the world. In addition to knowledgeable venue staff, experts from Daktronics, Harris, Panasonic, Signwave Digital, Retail Media Group (RMG), Samsung, and Magenta Research will be on hand to provide valuable insight into their contributions to these cutting edge digital signage and advertising network installations.

“The tour gives attendees a unique view of some of the newest technologies at work,” said Chris Gibbs, president of ExpoNation LLC, which produces Digital Signage Expo. “They also will be able to see first-hand their powerful impact in the business environment.”

“As this year’s tour includes both exterior and interior digital signage, as well as one of the most extensive advertising networks in the world, attendees are in for a special treat,” added Richard Lebovitz, DSE editorial & educational services director. “Thanks to the variety of venues and suppliers who committed to the tour, it’s the first time we’re able to offer such an all-encompassing look into the innovation behind these Las Vegas showcases of digital signage achievement.”

The tour begins at 9 a.m. and admission is very limited. Tickets can be purchased as part of the registration process at www.dse2011.com for $195 through 2/21 or $250 thereafter, on a space available basis.

(NOTE: Photo courtesy of Samsung.)


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