Dynamic Digital Displays Give Shoppers More

As a highlight of Scarborough Town Centre’s two-year, $62M renovation unveiled just in time for the busy holiday shopping season, the mall also revealed the latest in digital mall directories and advertising display units from Vertigo Digital Display of Toronto, Ontario, Canada. Scarborough Town Centre is the first installation in the world for nine of Vertigo’s “Galleria” double-sided seventy-inch LCD digital directories.

Vertigo’s Galleria digital mall display is the ideal solution for delivering a dynamic directory and map of the mall combined with near life-sized advertising images which can highlight specific mall promotions or retailer messages. The move from static to digital displays enables mall operators to more effectively communicate with shoppers in a highly targeted and timely manner and enhances both the customer shopping experience and shopping environment.

“Vertigo has been a leader in mall displays since 2002, first with static backlit displays and then digital, but the new Galleria display is a significant advancement for the industry,” said Brad Gleeson, president & CEO of Vertigo Digital Displays. “The nine Galleria digital mall directories at Scarborough Town Centre provide valuable shopper information while helping to promote retailers in an effective and dynamic way, all in an attractive and compact design.”

The large seventy-inch-diagonal LCD displays on each side of the system can be controlled separately and remotely using the system’s on-board Internet-connected Media Player and any of a number of digital signage software platforms and services. The dual-sided displays measure less than eleven inches in depth, which is comparable to standard static sign displays. The unit can also be configured for outdoor or semi-outdoor applications with weatherproof enclosures and high-brightness, sunlight viewable displays.

The Galleria Mall Display is available now in a variety of custom configurations and designs from Vertigo Digital Displays and our complete solutions partners.

Vertigo Digital Displays, a subsidiary of Chilin Technology based in Toronto, Ontario, is a leader in the design and development of custom and ruggedized display systems for the transit, retail and digital out-of-home advertising industries, since 2003. Vertigo’s outdoor digital advertising displays, indoor digital mall directories, and digital drive-through menu boards are depended on by many of the world’s leading media companies, digital signage networks and Quick Service Restaurant operators.

For more information, visit www.vertigodisplays.com.


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