“Secrets to Designing & Evangelizing Your DS Project”

Digital Signage Connection (DSC), the news and information portal launched by Digital Signage Expo as the year-round resource for the fast-paced digital signage, digital out-of-home and interactive technology industries, will present a new fall webinar on Thursday, November 29.

Mike Hiatt, president of Dynamic Retailing, LLC, will present the free hour-long session during which he will discuss how to use proper research methodologies to design, substantiate and advance a digital signage project with your customer base and secure buy-in from executive management.

Session attendees will learn:

1. To better understand the differences between a proof of concept and a pilot test.

2. How to leverage the three steps of customer adoption: positive experience, user anticipation and established habit.

3. How to build network architecture that will last into the future.

Richard Lebovitz, educational and editorial director for Exponation LLC, which produces DSE, said, "Research is a powerful planning tool because it can save dollars and missteps in execution; plus, when combined with pilot test results, it can help create the justification that management requires to move a project forward. Mike's hands-on experience in planning, preparation, design, and execution will provide insights helpful to anyone tasked with similar project responsibilities."

The FREE November 29 Webcast presentation is scheduled for 2pm EST. Attendees can register online at https://www4.gotomeeting.com/register/644388503.

About Michael Hiatt

Michael Hiatt, President of Dynamic Retailing, LLC, is the former business leader and strategist for the in-store Walmart Smart Network. Hiatt oversaw the design of the network and selected key suppliers to build and implement the new in-store system. Walmart's Smart Network has increased shopping baskets and sales for the retailer and its suppliers. Since 2009, under the auspices of his retail consultancy, Hiatt has advised retailers how to build better retail media networks, and technology suppliers on improving their offerings to retail companies. He has consulted with HSBC, the Royal Bank of Scotland, Sam's Club, Lowe's Home Improvement, Intava Corp., John Ryan Performance, and others.

About Digital Signage Connection

Digital Signage Connection is a year-round information portal for the fast-paced digital signage, digital out-of-home, and interactive technology industries. This online hub provides you with the latest news, case studies, expert-written articles, educational materials from industry thought leaders, networking opportunities and exclusive content from Digital Signage Expo, the industry's number-one tradeshow and conference.

About Digital Signage Expo

Celebrating its tenth anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center in Las Vegas, Nevada, is the world's largest and longest running conference and tradeshow exclusively dedicated to the digital signage, interactive technology, and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality, and transportation, as well as other key stakeholders, including advertising executives, brand marketers, and systems integrators.

Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of sixteen pre- and post-show educational events, thirty-two seminars, forty targeted Industry Vertical Discussion Groups, and over forty-two free presentations staged in three on-floor theaters.

Digital Signage Expo® 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on February 26-28, 2013. The Exhibition Hall will open for two days on February 27-28, at the Las Vegas Convention Center in Las Vegas. For more information, visit www.digitalsignageexpo.net.



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