TDK Replaces Sign in Times Square, New York

TDK Corporation announces that it has replaced its sign installed on the exterior of the One Times Square building in New York. It has upgraded it to a more energy-saving and high-definition model. TDK switched on the new screen on December 20 while simultaneously displaying new content. 

The new LED screen in Times Square is a state-of-the-art, high-luminosity model that realizes low power consumption. Compared with existing models, it reduces energy consumed by approximately 30% a year. It also enables the display of high-precision images in the high-vision class.

The new display content employs a visual expression, which conjures an image of a circuit board of electronic parts and the copy “TDK Electronic Components.” The screen will help to further promote recognition and understanding of TDK as a leading electronic components manufacturer.

On the occasion of the screen’s opening on December 20, thanks to Toshiba Corporation, a special 10-second countdown to the unveiling was displayed on Toshiba’s LED screen, which is installed right above the TDK screen on the building.

Since the 1980s, TDK’s global advertising strategy has been to set up neon and LED billboards at landmark locations in popular tourist spots around the world. In addition to Times Square in New York, it currently displays prominent billboards featuring the TDK corporate brand in Piccadilly Circus in London, at the Ginza 4-chome crossing in Tokyo, and in Shanghai, China.


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