Adhesive Tapes International announces the launch of a new company brand strategy focused on continued international growth.
Adhesive Tapes International is expanding as a global provider of industrial, packaging, electrical, automotive, and specialty tapes as well as films, ink jet medias and other graphic industry tapes. The company, headquartered in Danbury, CT, provides products directly for adhesive manufacturers including 3M, Avery Dennison, Permacel/Nitto, Nikkalite, and Adhesive Applications.
“Continued geographic coverage is key in establishing a position in a global market,” stated David Premo, Vice President, Adhesive Tapes International. “We initiated the rebranding process at a crucial time. We felt that we had an opportunity to solidify ourselves as a large-scale supplier, and through this rebranding we should be more easily identified as a global provider.”
The rebranding process for Adhesive Tapes International included print and online strategies and can be readily viewed at www.AtiTapes.com.