New Appointments: April II

NEC Display Solutions and DOmedia™ have announced the formation of a strategic partnership that creates an end-to-end solution for the challenges related to the buying and selling of digital out-of-home (DOOH) advertising. DOmedia™ powered by VUKUNET allows for the seamless integration of advertising agency and DOOH network activities from campaign planning through execution.  The solution incorporates DOmedia’s web-based, front-end media search, planning, and buying tools with NEC’s back-end VUKUNET technology, which provides comprehensive ad inventory management, ad campaign placement, tracking, measurement, and reporting capabilities to display and media buyers.  The combined solution is aimed at resolving issues with technology fragmentation by creating a standards-based solution that will benefit the entire DOOH market.

Schréder Lighting US appointed Louis Cairo as sales engineer. Cairo will support the Schréder sales team with photometric applications, architectural renderings, and pole and bracket engineering. He will also create technical sales presentations, photometric calculations, and maintain a photometric database for the range of Schréder products. Cairo previously worked for Power Plant Services and Argonne National Laboratory. Schréder has also appointed Rkl Sales Corporation as its new sales agency. The agency retains lighting professionals that work closely with architects, engineers, facility managers, municipalities, contractors, and electrical distributors in their territory.

Trans-Lux Corporation has appointed Jeff Knapp as executive vice president of Sales/Chief Marketing Officer. Knapp will lead the company’s marketing and sales and work to increase market performance through new strategic initiatives with key partners and clients. He will also restructure the sales and marketing organizations to enhance business activity. Knapp previously worked for Store Automated Solutions, On-Net Surveillance Systems Inc., and an emergency messaging and communications technology company. Trans-Lux has also hired Drew Aldrich as chief strategy officer. Aldrich will implement a comprehensive restructuring of the company’s financial and operational activities. Aldrich previously worked for Calendarfly.com and Standard and Poor.


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