Direct Sign Wholesale Releases Channel Letter Guide

Direct Sign Wholesale announces a new marketing piece – the Channel Letter Information Guide.

This piece is a substantial upgrade to Direct Sign Wholesale’s popular Channel Letter Sales Guide. It has much of the same data but also a substantial amount of new information including LED data, logo box photos, channel letter color combinations and a sign square footage calculation example.

“This is the most informative marketing piece we have produced to date,” commented DSW President John Lewis. “We have two objectives for the Guide. First, that it provides our customer with a comprehensive and convenient product data reference. Second, that it assists our customers with their channel letter sales efforts.”

The Channel Letter Information Guide is a laminated piece with 28 pages. The piece measures 9.625” tall by 4.75” wide and weighs 4.2 ounces. It has a wire binding.

Direct Sign Wholesale is North America’s largest dedicated manufacturer and wholesaler of channel letter signage. The company’s 40,000 square foot production facility is located in Denver, Colorado, and URL is



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