The primary purpose of LexJet’s blog is to keep its customers and those involved in wide format inkjet printing updated about the latest industry news, tips and tricks, and innovative projects and people, as well as best practices for sales, marketing and technology.
“Working in collaboration with Web developer atLarge Inc., we incorporated customer feedback and blogging best practices into the updated blog. We noticed, for instance, that it was difficult to leave a comment and interact with our authors and experts on the old blog, so we made the comments section for each post more visible and easier to use,” explains Pete Petersen, LexJet’s Chief Information Officer. “The layout of the entire blog is much more consistent now so that you can navigate to another post and find the subject categories, comments and the most recent and most popular posts quickly.”
Previously the subject categories were based on the market segments that utilize wide format inkjet printing, such as Photography, In-House Printing, and Print for Pay. The new categories are more intuitive for the reader and are based on what they do as opposed to who they are.
The new categories are:
* Inkjet Technology and New Products: Updates on the latest products and innovations for inkjet printing—including hardware, software, inkjet media and laminates, and workflow tools.
* Marketing and Sales: Marketing and customer service tips, plus upcoming seminars, conferences, and Webinars designed to build sales and maximize profitability.
* Case Studies and Profiles: Find out who’s doing what and how they did it with wide format inkjet printing with profiles of outstanding projects and imaging professionals of all stripes.
* News and Trends: Trends, technology, and news of interest from the wide format inkjet printing industry and beyond.
* Tips and Tricks: Posts that detail how to make the inkjet printing workflow as efficient, productive and profitable as possible.
“We also added Twitter and Facebook integration so that readers can easily share stories and links with their colleagues and customers through those social media sites,” says Petersen. “And, users can follow the blog via RSS feeds or subscribe to email alerts when something’s been posted to the blog.”
Petersen plans to post a series of articles on developing a blog and how the architecture behind it, (such as plug-ins) maximizes search engine optimization and enhances the reader’s experience. “We’ll focus on how print shops can better market themselves and connect with customers and potential customers through the Web,” he adds.