FLEXcon Helps Create an Interactive Basketball Venue

FLEXcon, an innovator in adhesive coating and laminating, has announced it has been selected by Largeprinting.com to create custom graphics for the College Basketball Experience. FLEXcon’s wall, window, and floor graphic products allow casual and “hard core” fans to immerse themselves in the game of college basketball. Engaging visuals, brought to life by Largeprinting.com with material supplied by FLEXcon, lets visitors experience high-energy exhibits, by placing them in electrifying game-like situations, from sinking the game-winning shot to announcing the play-by-play action from the ESPNU broadcast desk.

“With March Madness upon us, now is a great time for fans to immerse themselves in The College Basketball Experience,” said Kevin Henderson, CEO, College Basketball Experience. “We were looking for a way to turn our 41,500-square-foot facility into a high-energy fan zone and turned to FLEXcon and Largeprinting.com to create custom solutions that allows our fans to feel like they are a part of their favorite team.

“We were blown away by how easily removable the wall, floor and window graphics are allowing us to update our exhibits regularly.”

FLEXcon’s WALLdeco™ was used throughout the College Basketball Experience to make fans feel like they are actually in the game. For example, the “Make the Pass” exhibit tests fans’ abilities to make three different types of passes and the wall graphics are used to make fans feel like they are passing to actual players.

FLEXcon’s FLEXmark® floor art™ graphics are used to create interactive games on the court that test a fan’s ability to make shots from different distances.

FLEXcon’s WINDOWdeco™ was used to display one image on the interior windows and a different image on the exterior to reach the audiences with separate messages. This product allows the College Basketball Experience to draw attention to the building on the outside while still engaging the audience on the inside. All graphics can be easily removed without causing any damage or leaving adhesive residue which allows the College Basketball Experience the flexibility to change their imagery whenever needed.

Largeprinting.com works with companies to transform spaces to create a unique user experience. Being experts at large-format printing and displays, they selected FLEXcon because of its innovative products, its ability to customize and its commitment to customer service.

“We have worked with FLEXcon for four years and have always valued their flexibility and openness to new projects,” said Sean Grams, owner or Largeprinting.com. “FLEXcon makes ordering products easy and they continue to be hands on throughout the life of the project, which makes them a great company to collaborate with.”

“By teaming up with Largeprinting.com, we assisted in creating an interactive graphic environment utilizing our self-adhesive films,” said Jodi Sawyer, Product Manager, Product Branding, FLEXcon. “Our products provided the perfect solution to transform this space, along with Largeprinting.com’s vision, the right design and high-quality graphics. Basketball fans experience the thrill of being a collegiate basketball player and become immersed in the game.”

For more information, call 508/885-8200 or visit www.FLEXcon.com.


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