FLEXcon to Participate in the Interactive PDAA Graphic Application Zone

Spencer, Massachusetts—FLEXcon, a leading manufacturer of self-adhesive films, will be exhibiting at the Specialty Graphic Imaging Association (SGIA) Expo at the Las Vegas Convention Center (October 13-15). The FLEXcon booth number is 3035.

For the second year running, FLEXcon will be a sponsor of the popular Professional Decal Application Alliance (PDAA) Zone at SGIA. In the PDAA Zone, attendees will be able to watch in-person, demonstrations of graphic applications by PDAA Master Certified Installers and even take part in hands-on, instructional installation sessions. The zone is located at booth 3169 on the showroom floor.

The PDAA Graphic Application Zone is an extension of the alliance’s popular WrapQuest, an educational graphics installation experience in which FLEXcon has previously participated. Bringing together the industry’s leading installers, printers and manufacturers, the PDAA Zone allows show attendees to see the latest in graphic application tools, techniques, materials, and new applications to grow their business.

“Last year, we found that by participating in the Zone, we took away a better understanding of what was important to installers and printers who work with our self-adhesive products. And in turn, we were able help educate them on the performance characteristics of our materials and with their application challenges. It’s this sharing of knowledge that leads to a greater application success and new application ideas,” according to Jodi Sawyer, Product Branding Business Team Product Manager at FLEXcon. “For this reason, we were eager to participate for the second year in a row. We’ll be highlighting what it means to create a ‘branded zone’ and showing visitors the best ways to utilize a wide variety of our films, topcoats, adhesives, and liners.”

Sawyer also expects, “Attendees will be drawn into the zone with FLEXmark® floor art™, a full coverage indoor floor advertising system designed to completely change an environment. Products like our FLEXmark® floor art™ can create a branded zone within a retail environment that engages shoppers and boosts sales.”

Along with FLEXmark® floor art™, featured FLEXcon products include FLEXcon’s new two-sided window system FLEXmark® 6180 with FLEXmount® SELECT™ DF462211 and new WINDOWdeco™ 6270, a polyolefin solution for creating a greener alternative for window applications.

To register for the event, please visit www.sgia.org.


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