3M™ participated in the 2017 ESPN Summer X Games, held July 13-16 at U.S. Bank Stadium in Minneapolis.
Throughout the event, over 100,000 attendees watched more than 200 athletes compete in extreme sports and enjoyed live entertainment.
As part of its participation, 3M held live wrap demonstrations promoting its “Wrap Your Ride” campaign, partnering with local graphic manufacturers Brand Ink, Creative Color, and FlipSide Graphics to wrap a Toyota Tundra. The demonstrations featured the use of 3M™ Wrap Film Series 1080, 3M™ Opaque Graphic Films, 3M™ Print Wrap Film IJ180mC, and 3M™ Scotchlite™ Print Wrap Film 780mC-10R.
In addition, X Games athletes including Jack Olson, Larry Edgar, Jimmy Wilkins, and Brad Baker held autograph signings and greeted fans at the 3M Commercial Solutions booth throughout the event.