The International Sign Association’s (ISA) International Sign Expo is again a winner, this time for its marketing initiatives for potential exhibitors. ISA, in conjunction with CSG Creative, has earned a silver award for work on the exhibitor prospectus in the Association TRENDS magazine 2011 All-Media Contest.
The award honors work by associations in a variety of communications and marketing areas and is part of Association TRENDS’ 2012 Salute to Association Excellence Luncheon to be presented February 10.
“We’re thrilled with the success of the ISA International Sign Expo 2011 both in terms of attendance and exhibitors and also with this recognition from our peers,” said Brandon Hensley, ISA’s vice president, trade show and marketing. “Awards like this only enhance the reputation of ISA’s Sign Expo as the signature event in the sign and visual communications industry.”
The prospectus details the benefits of exhibiting at ISA International Sign Expo. The 2011 event featured an 18 percent increase in exhibitors over 2010.
This marks the second award for the 2011 exhibitor prospectus, and the fourth overall for marketing efforts related to the 2011 ISA International Sign Expo. Late last year, ISA earned awards from the International Association for Exhibitions and Events for overall marketing efforts for the Expo. The American Graphic Design Awards presented ISA with two honors, for its exhibitor prospectus and print advertisement.
International Sign Expo 2012 is scheduled for March 21-24 in Orlando, Florida. To learn more about it, visit www.signexpo.org.