Lawrence Sign Renovates Directory Signage System at Calhoun Square

Lawrence Sign recently provided a new signage package at the iconic Calhoun Square. Calhoun Square is an upscale retail complex
in the Uptown area of Minneapolis, Minnesota.

When two new tenants moved into anchor spaces, the geography of the building changed. Updating interior and exterior signage became necessary and missioncritical to the shopping experience.

"As a popular, landmark building, we wanted to be sure that the signage was easily visible for pedestrians and stylistically comparable to the existing architecture," said John Hollenbeck, Lawrence Sign and Nordquist Sign's national brand manager.

To meet this directive, Lawrence Sign collaborated with Bill Wittrock at RSP Architects of Minneapolis on the design. The directories' designs are unusual in that some wrap around columns and are located both interior and exterior.


The building has five entrances and each entrance provides guests with a welcome directory allowing for ease of finding stores and restaurants. Lawrence Sign also produced a number of interior signs throughout the complex to assist shoppers. The team at Lawrence Sign fabricated the designs of RSP Architects and installed the signage to create the new look for Calhoun Square.

This particular property maintains the highest continued occupancy rates for a retail building in the Twin Cities. Because of the rare change in occupants, it was important that the Lawrence Sign package provided clear guidance to guests.

"The project was sizable. We completed a total of seven directories plus all of the directional signage," said Hollenbeck. "We were pleased to work on such a recognized property. And our team was particularly diligent with the turnaround time; we were able to complete the project in only four weeks. A project of this scope would typically take eight weeks from start to finish."

The team at Lawrence Sign, while specializing in national brands with multi-site locations, was excited with the opportunity to provide quality products to a unique local landmark such as Calhoun Square.



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