Graphic Designer Takes Viewers Back in Time with Disney’s New Movie

This set Charles produced for "Saving Mr. Banks" depicts the 1964 premiere of the film, "Mary Poppins." This set Charles produced for "Saving Mr. Banks" depicts the 1964 premiere of the film, "Mary Poppins."

Spanning more than fifty years and two continents, Disney’s new motion picture, Saving Mr. Banks, paints a picture of the sharp contrast between 1960s Hollywood and rural, turn-of-the-century Australia.

The story of how the movie Mary Poppins was made stars Emma Thompson and Tom Hanks as author P.L. Travers and movie mogul Walt Disney, respectively, in a head-to-head duel over just how to deliver all the magic of Mary Poppins to movie viewers everywhere.

To set the stage for these two distinct eras, production designer Michael Corenblith called on Martin T. Charles of Santa Monica-based SagaBoy Productions.

An award-winning graphic designer and member of the Academy of Motion Picture Arts and Sciences, Charles has been Hollywood’s go-to designer for many of the last decade’s most successful period pieces, including 42, Public Enemies, Miami Vice, Leatherheads, Seabiscuit, and Charlie Wilson’s War. Additionally he counts among his many credits high-profile projects ranging from HBO’s hit television series, “The Newsroom,” to blockbuster movies such as The Avengers, AI: Artificial Intelligence, Minority Report, Be Cool, 50 First Dates, Catch Me If You Can, Murder by Numbers, Stuart Little, and That Thing You Do.

“When a movie is set in the past, I always get a history lesson,” Charles said. “As a designer, it’s a challenge to recreate the look and feel of the times through research. This time, we were talking about 1907 flashbacks from a 1960s storyline. What a diverse period!”

For the movie, Charles was asked to focus on two primary settings: Los Angeles International Airport in the 1960s and the Allora Fair, held in early Twentieth Century Australia. He began the project approximately six weeks before production was scheduled and worked for a total of fourteen weeks.

To recreate the movie’s larger-than-life venues, Charles worked primarily from old photographs to design more than 185 advertisements, signs and décor elements styled for the period. Starting with hand-drawn illustrations, he then digitized them and embellished the designs with Photoshop. Final prints were produced primarily on artist canvas using a pair of Roland large-format printers.

“For the fair scenes, we created dozens of enormous banners, some as long as thirty feet,” he said. “The airport graphics were equally imposing.” (Note: In total, more than 2,000 square feet of printed graphics were produced and installed to create the film’s vintage backdrops.)

“Working on this scale can be tricky because you need to be mindful of registration issues as well as color consistency across the largest of prints,” Charles said. “However, the greatest challenge here was keeping in line with the established Disney Studios guidelines which can be quite detailed.”

Another challenge, he said, was recreating the hand-painted production methods of the times. “Interestingly, replicating someone’s hand renderings can be difficult in a digital workflow because the pigments and materials used in sign making decades ago were much more rugged,” he said. “To achieve an authentic look, we literally stomped on the prints to age them.”

Among the most complex graphics were the metallic accents used to decorate the bank and city hall sets. “It is interesting that so much fine gold was used architecturally years ago,” he said. Charles recreated the look using metallic ink, which is featured in his Roland VersaCAMM VS series printer. According to Charles, advanced capabilities like this can make all the difference to the final product.

“Working with my Roland printers is like enjoying a perfect bottle of red wine,” he said. “You never want it to end! And when the producers and director compliment you on a job well done, you know you have done something right.”

Headquartered in Irvine, California, Roland DGA Corp. serves as the U.S.-based marketing, distribution and sales arm of Roland DG Corp., in Hamamatsu, Japan. Celebrating more than 30 years of innovation, Roland provides business-critical solutions every day to professionals across the sign, grand-format, sublimation, UV inkjet, digital graphics, vehicle graphics, fine art, dental, photography, packaging, label, engraving and 3D modeling industries. Roland DGA is ISO 9001:2008 certified, and Roland DG is ISO 9001:2008 and 14001:2004 certified.

For more information on Roland DGA Corp., call 800/542-2307 or visit www.rolanddga.com.


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