In his address titled, “Digital Signage Futurecasting: Insights & Predictions,” Avalos will talk about trends and challenges facing those operating in this space as well as take a pragmatic look at the industry today and then project that picture 5, 10, and 20 years ahead using insights developed in Intel's internal Digital Signage Futurecasting project — a process that combines social science, technical research, statistical data, global interviews, and even a little science fiction to model a realistic, fact-based vision of where we are headed, and the technologies and capabilities we will need to be successful.
Avalos and his team have collaborated closely with leading brands on many of the breakthrough initiatives in digital signage pointing the way to the industry's future — the Future of Retail with WPP, the Future of Play with the Lego Group, interactive in-store digital shopping with Adidas, and intelligent dispensing with Kraft and Costa Coffee, to mention a few — and in his keynote he will share his insights on what’s been learned from those engagements.
Richard Lebovitz, Editorial and Education Director of ExpoNation LLC, which produces DSE said, “Attendees will appreciate that José Avalos is a highly respected digital signage veteran whose experience, anecdotal insights and long view of our industry’s future will ensure a rich learning experience.” He added, "Moreover, the Futurecasting research he's in a position to share is unique to our industry and is sure to be thought-provoking and eye-opening."
Mark your calendar now: Digital Signage Expo® 2014, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2014 updates, use #dse2014. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.