Through its four principal operating divisions, Essentra focuses on the light manufacture and distribution of high volume, essential components which serve customers in a wide variety of end markets and geographies. Essentra Specialty Tapes, Inc. is a part of the Packaging and Securing Solutions operating division and is headquartered in Forest Park, Illinois.
The rebranding initiative is expected to make the local U.S. company’s product offering and organization more homogenous. “The rebranding will provide our customers with greater visibility as to our entire range of products and services, with more coordinated communication behind a single visual identity,” states Hugh Ross, President of Essentra Specialty Tapes, Inc.
The parent company, Essentra plc, has continually leveraged the global company’s skills more effectively, and has reorganized and unified its business units for greater coordination throughout the organization. The rebranding initiative is helping the global organization accomplish these objectives as its global reach and penetration continually expands.
The former Duraco URLs will redirect to the new site automatically. Email addresses will migrate to the essentra.com domain, although existing email addresses will remain functional for some time. Street addresses, phone and fax numbers will remain unchanged.
The corporate Web site for Essentra plc can be found at www.essentra.com.