Atlona has hired Victor Baut as national sales manager, residential. Baut will oversee Atlona residential sales throughout the United States and Canada. He previously worked for SpeakerCraft, Core Brands, and Monster Cable. Atlona has also appointed Thorsten Goecke as director of business development for EMEA, Commercial. Goecke will work to extend Atlona's partner network and brand awareness in the European AV installation market. He previously worked for Icron Technologies and Gefen Distribution GmbH.