The redesigned site is the official Web site of Gemini and reflects the company's goal to provide the best customer service in the industry. Featuring a multimedia experience showcasing the company's complete product line, the site incorporates videos, photo galleries, sign design tools, enhanced order tracking, and catalog downloads. Gemini customers can log in to the Sign Pro area for exclusive content, while other visitors can easily navigate the site to find the latest Gemini specifications and up-to-date product news and information.
"This site has a fresh feel, which I think appeals to a wide audience," adds Gemini President Fred Oss. "This is about building a relationship with our new customers by making the site more interactive and easy to navigate and at the same giving our longtime customers what they have come to expect."
When overhauling the site, designers kept it fun and simple with a user-friendly approach. Take, for example, the Learning Center. Users can watch videos about sign installations, maintenance, LEDs and kerning all in one organized easy-to-use department.
Click on any of the product tabs and a drop-down menu appears showing the different options to select. For example, click on Display Letters and the options displayed are GemLeaf Letters, Laminated Letters, Giclee Letters, Faux Metal Letters and Classic Letters. "We want people to feel comfortable connecting to us through our new website whether they're at their office or at home, and be satisfied with the service they are getting," Oss added.