Commenting on the certification, Color-Logic Director of Sales and Marketing Mark Geeves said: “Color-Logic certification tests on a number of ultraviolet and solvent print engines clearly demonstrated the compatibility of RTape VinylEfx® metallized special effects films and the Color-Logic Process Metallic Color System. Printers producing window displays and point-of-sale materials can confidently use Color-Logic and RTape VinylEfx® substrates to create striking metallic products.”
Having the ability to print graphics with a WOW factor allows brand owners, product managers and advertising agencies to differentiate their marketing message from the thousands of visual impressions that bombard consumers on a daily basis.
“The value of using the Color-Logic software when printing on our VinylEfx® films is that it gives designers a way to create attention-getting graphics with their current digital print systems,” says John Danio, vice president of Marketing for Nekoosa Holdings, Inc., the parent organization of RTape Corp. “In the world of store graphics, the key is to attract attention with sizzling graphics in the window displays so you can draw the passers-by into the store.”
Once the shopper is in the store, Danio asserts that the next role of a good graphics program is to set the mood and create a memorable impression. “The unique metallic effects that you can achieve using the Color-Logic software when printing on VinylEfx® creates positive first impressions that are lasting impressions,” he says. “And when you use the Process Metallic Color System in printing P.O.P. posters and displays, you can produce dramatic effects that stop shoppers dead in their tracks. It’s that kind of appeal that stimulates impulse buys.”
RTape manufactures a wide range of Decorative and Outdoor Durable VinylEfx® film grades, including a series of 54” films for digital printing. Unlike polyester films, VinylEfx® films require no special top coating for printability. If you can print on vinyl, you can print on VinylEfx®, because it is vinyl. RTape VinylEfx® films are printable using thermal transfer, solvent, ecosolvent and UV inkjet digital print technologies. VinylEfx® films are also printable using solvent-based and UV curable screen print inks.
VinylEfx® films are perfect for a variety of graphics applications. Decorative series films are ideal for indoor applications, such as wall graphics, tradeshow posters, point-of-purchase displays and museum graphics. Durable series films are suitable for outdoor graphics, providing up to three years exterior durability.