The revamped product finder aids the visitor in quickly finding the right product for the application. To this end, the product finder lets the user search by specific product category or product line, and by features including color, texture, and finish. Whether a visitor comes to the website with extensive knowledge of RTape’s products, or is visiting for the first time, they will leave the website with a recommendation of a product to best fit their needs.
A user can search for information by product categories, specific industries or by keyword. In addition to cataloging the company’s vast product portfolio, the site allows users to download technical data sheets, sales sheets and ICC profiles, and to easily locate “how to” articles and news stories on the blog and FAQs pages.
“The navigation of the new Web site is now much easier and more intuitive,” says John Danio, Vice President of Marketing for Nekoosa Holdings. “It is a true resource center and tool for all of our solutions.”